Career coaching is a rapidly growing discipline in Africa. Career coaches empower students and professionals to make informed decisions about their career paths. Career coaching for students enables young people to gain self-awareness of their strengths, values, and passions and how to use these to make informed career selection and development decisions. Career coaches empower students to: determine the careers that are best for them; college courses; soft skills to develop; and work attachments that propel them to achieve their career dreams.