Loubna El Ouardighi

What coaching means to me

Coaching is about arising awareness, empowering
Choices and leading to positive changes. It’s unlocking a person’s potential to maximise their performance and achieve set goals.

Background and professional experience

Loubna leverages over 20 years’ experience in project management, Executive coaching, team leadership and human Resources development and management.
Prior to becoming a certified leadership coach with John Maxwell team and Marshall Goldsmith center, Loubna served as a leadership consultant for several Administrations, Multinational Corporations, and high-level executives. Loubna held positions as Head of Business Unit IP North Africa with a Multinational Company, and prior to that, she built Sales, Support, and Execution Teams in Tunisia, Algeria, and Morocco, where she successfully developed and implemented strategic initiatives.
Previously, she was Sales and Project Manager in Africa and Europe where she led the rapid growth and success of Ericsson, and she managed several Million-Euro projects while coaching several Project Managers.

Areas of expertise

• Leadership development
• Executive Coaching
• Team Coaching
• Human Resource Management
• Change Management
• Project Management

Coaching ethos & style

Loubna is passionate about growth and leadership development. For Loubna. We are all products of our environment (s), being influenced by multiple forces. Conditioned to “What to think vs. How to think.”.

For Loubna the Heart of the Coaching Process is thinking: “we make our choices and our choices make us”.

Loubna believes that our mission in earth is to add value to others and everyone has a potential and can contribute to make this world better. Coaching is a powerful tool that can help unlock an individual’s potential by arising their awareness so they can influence positively their life and the life of others.

My mantra: Be the change that you want to see in the world.

HOW CAN THIS HELP YOU? If you are ready to take the next step for your organization’s growth, you don’t need to do it alone! With my background and expertise, I will mentor and coach you and your organization to reach your absolute best! Together, we will maximize performance by:

• Introducing and embracing Transformational Leadership to your managers
• Improving your team’s motivation and energy to create lasting success
• Increasing your bench strength for future organizational growth

Working together, we will reach your vision for your teams and your organization. “If you don’t change the direction you are going, you’re likely to end up where you’re heading.” John Maxwell